Thursday, January 1, 2009

creativestudies - WEEK 4

Random Word and Image Association

Yeah! in week 4, the topic that we learned is random word and image association. Actually this topic is very interesting and very important knowledge that we must learn. This topic using a image or word that will describe their characteristic, and come out with a many of idea base on that image or word.Then, the ideas you can use as a solution to solve a problem.

Definition

Random association is an idea generation method which allows students to systematically generate new ideas through a fixed formula.The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain. - slides -

Here is the example of the random word or image association that i have learned in the class. JOM!



RANDOM WORD / IMAGE ASSOCIATION


Problem/situation
How to make me stop smoking in 6 month time


Image



Traffic Light


- Tall
- Thin
- Expensive
- Red
- Yellow
- Green
- Dirty

Ideas

-My head and mind will turn to red when i smoke.
-Charge RM 360 as a punishment when i smoke (expensive)
-Thin tobacco

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